Websites Cost 2016

Website Cost 2016

Costs for first-time websites:

Our definition of “small business, first-time website” is a website consisting of up to five main sections with the total pages not to exceed 10. There is no need for custom plug-ins or databases. For e-commerce websites, we would use PayPal or a hosted cart solution like Shopify, there are no 3rd-party integrations. If you need any of this explained, please contact us.

If this is your first website you have the greatest potential to fail  – but don’t panic yet. Typically, a website budget is determined by the estimated number of hours required to design and build it. Website developers have different rates depending on their overhead. An offshore web company  may charge anywhere from $10 – $40/hr while an established US web agency may charge between $60 – $200/hr or more. You may find a solo web developer in the US charging between $25 – $100/hr.

However, we do not recommend that any serious business use a one-person shop or an offshore team. Successful website design leverages several distinct disciplines (marketing, user experience design, visual design, programming, and project management) and these are very hard to find in one person. With offshore agencies, communication can be a real challenge:  Do they understand your business goals? Do their design sensibilities match your market? Do they understand your instructions? The time difference can prove a difficulty as well.

When hiring a professional agency, you should write up a requirements document for all the candidate agencies to reference in their proposals, so you are comparing apples to apples. This document doesn’t have to be too complex (a page or so in length will do), but it should describe what kind of website you want, what types of pages you want (News, Contact, Services, etc.), desired functionality, and  your business goals for the website. It’s also helpful to provide examples of websites you like.

If you have a “startup” business and your business concept combines features from popular sites like Google, eBay, Facebook, YouTube, Kayak, Uber, Match, etc., then you must carefully define your website. The popular sites listed above spent millions of dollars perfecting and maintaining their core applications. Sure, there are pre-built, open-source “clones” of popular websites that can be purchased and modified but be forewarned – these are mere shadows of the originals. This underscores the importance of a website Requirements document based on a solid business plan.

If your startup business only requires an informational website or is selling a few simple products, we can work with you to make sure the website you envision will accomplish your business goals and create a strong brand.

So how much will my website cost?  Here’s our breakdown for the website described above:

Website Breakdown:

Planning – $0 – $600
UX (sitemap, wireframes) – $0 – $1200
Visual Design – $1,200 – $2,400
Programming – $3,000 – $4,800
Content Support – $240 – $600
Client Training / Documentation – $240 – $600
Testing and Launch – $960 – $1200

Total Cost: $5,640 – $11,400  *and up, depending on Requirements

This also assumes a short, streamlined approval process without too many revisions or additional requests thrown in there. Programming for e-commerce or complex websites will be more time intensive and could increase costs substantially. Post-launch we definitely recommend a minimum of $500 per month for ongoing, proactive marketing efforts and SEO.

Small business website redesigns

If you have an existing website, you are in a good position to improve your online presence with a redesign and the addition of functionality to keep you competitive. Since you already have a website and some knowledge of its effectiveness, we can leverage that experience and your new website will be much more effective at meeting your business goals.

Our definition of “small business website” is a website consisting of up to seven main sections with the total pages not to exceed 20. There is no need for custom plug-ins or databases. For e-commerce websites, we would use PayPal or a hosted cart solution like Shopify, there are no 3rd-party integrations. If you need any of this explained, please contact us.

90% of our redesign projects require a complete new programming effort. Web standards change frequently and websites that are over two years old will likely need a newer framework that supports newer functionality and design specs, such as wider pages, mobile-responsive design (tablet & phone) and the latest plug-ins. If we don’t need to rebuild your website then you can deduct about 50% from the estimates below. In order to get relevant estimates, you should prepare a Requirements document so that everyone is bidding on the same requirements. This document doesn’t have to be too complex but it should describe what enhancements you want and any new website content or business goals. Based on this document and your existing website, a web agency should be able to generate a reasonable estimate.

So how much will my website cost?  Here’s our breakdown for a simple website redesign with no custom database or 3rd-party integrations:

Website Breakdown:

Planning – $600 – $1200
UX (sitemap, wireframes) – $0 – $600
Visual Design – $960 – $2400
Programming – $3000- $7200
Content Support – $240 – $600
Client Training / Documentation – $0 – $600
Testing and Launch – $960 – $1200

Total Cost: $5,760 – $13,800  *and up, depending on Requirements

 

Mid-size business website enhancements

For this article our definition of “mid-size business website” is a website consisting of up to seven main sections with the total pages not to exceed 30 (except in the case of e-commerce). There is no need for custom plug-ins or databases. 3rd-party integration is minimal. For e-commerce websites, we would use a hosted cart solution like Shopify or an e-commerce extension like WooCommerce. If you need any of this explained, please contact us.

If you are the marketing or website manager in your company and you have been tasked with upgrading your website then you know how important it is to have an online partner you can work with to achieve your business goals. We talk with many companies who lost their website support person and are searching for a reliable agency to enhance and maintain their online presence.   If you need enhancements to your current website we first have to see if your existing website framework can be modified to achieve your goals. These days, most business owners want their website to be mobile-responsive (tablet/phone) and unfortunately this can only be accomplished by rebuilding the whole website. In a perfect world, we can migrate the current database into a newer, responsive framework this will reduce the costs, especially if the website structure is relatively unchanged.

If the website is already mobile responsive or the current desktop version will suffice, then businesses are usually looking for ways to enhance their websites with a design/brand refresh, add new content and/or improve conversions. These efforts can often be successful if there is proper planning. If we don’t need to rebuild your website then you can deduct about 50% from the estimates below. Our process is very flexible and we are happy to work with our client’s preferred designer or marketing agency if desired. We also have monthly retainers that provide a discounted cost for a minimum number of hours each month.

Website Breakdown:

Conversion of a mid-size website to out-of-the-box, mobile-responsive website with no major additional enhancements:

Planning / UX (sitemap, wireframes) – $600 – $ 2400
Visual Design – $1200 – $2400 (some visual design elements will need to be modified due to mobile responsive specifications)
Programming – $3800 – $4800 (for smaller websites)
Programming – $4800 – $9600 (for larger websites)
Content Support/ Migration – $600 – $1200
Client Training / Documentation – $0 – $600
Testing and Launch – $960 – $2,400

Total Cost: $7,160 – $13,800 for smaller websites  *and up, depending on Requirements
Total Cost: $8,160 – $18,600 for larger websites  *and up, depending on Requirements

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *